I'm glad we made that.
I'm YG. In late 2025, I ended a decade-long career in marketing and growth. Not for a better offer. Life is short. I wanted to spend it creating things that actually matter to me. Around the same time, my design partner Shaun was feeling the same way. So we started Lively Light, a small creative studio with a simple belief: the best products come from people who are genuinely their own users. We wanted to build things we would actually love to use ourselves. Things that, years from now, we'd look back on and think: I'm glad we made that.
Our first question was: where do we start? For Shaun, it was creating beautiful, calm digital spaces. That became Cozy Desktop Themes, our first Mac app. Every theme is original, crafted pixel by pixel by Shaun. We'd love for you to try it. Start with the free themes and give your Mac a fresh new look. It might just brighten your day.
For me, the answer had been sitting on my bathroom shelf for twenty years.
Face masks.
Masking was always my reset.
I've been masking since I was 12.
For most people, face masks are a once-in-a-while thing. For me, they've been part of my life for twenty years. Through school exams, stressful jobs. Before a first date, hoping my skin would glow by morning. After a bad cry, because the cool sheet just felt like a hug. On a random weeknight, just because. Masking was always my reset. Fifteen minutes of nothing. Just me and my skin.
They print 15-20 minutes on the package, and that's it.
But here's what twenty years also taught me: I did it wrong for a long time. Too long. Too often. Too careless. I didn't know that leaving a clay mask on an extra five minutes could damage my skin barrier. I didn't know that masking every day wasn't dedication. It was over-masking. I used to go through peel-off masks like they were sheet masks, one after another, until my skin started reacting to everything. It was only later that I learned peel-off masks need extra caution for sensitive skin. That's why in Masking, we added a warning before every peel-off session. Because I wish someone had warned me.
It took years to undo that damage. And the frustrating part? No one warned me. Not a single brand. They sell you the mask, print "15-20 minutes" on the package, and that's it. No timer. No guidance for sensitive skin. No reminder to space out your sessions. They care about selling. No one cares about the fifteen minutes after you've already bought it.
I always thought someone should fix this.
Turns out that someone was us.
I can't code. I never could.
I spent ten years writing marketing copy and growth strategies. Not a single line of Swift. But after WWDC25, something clicked. With AI coding and Apple's developer tools, code was no longer the barrier. What mattered was knowing what problem to solve, and caring enough about the experience to get it right.
We poured months into Masking, our first iOS app. The app itself, the way it feels, the details, the experience, that part was done by hand. We tested with friends. We listened. We iterated. Again and again, until every interaction felt like it belonged.
Calm, Playful, Effortless.
Masking is a face mask timer. But not the kind you set on your phone and forget.
It covers 6 common mask types. Sheet, Clay, Gel, Peel-Off, Modeling, and Exfoliating. Each timed by material, not by marketing. Because how long you should mask depends on texture, not what's printed on the label. Every duration is grounded in dermatological research and twenty years of personal practice. If you have sensitive skin, Masking automatically reduces your time by up to a third.
While you wait, Liquid Glass bubbles float over the timer, rising and falling with a gentle breathing rhythm designed to help you slow down. No countdown anxiety. No clock-watching. Just something calm, playful, and effortless.
And protection doesn't stop at the timer. Live Activity keeps your countdown visible on your Lock Screen. AlarmKit wakes you if you drift off. When your session ends, Calendar logs it automatically and schedules your next reminder based on the recommended interval for each mask type and the time of your last session. No manual tracking. No trying to remember when you last masked. Just finish, and the rest takes care of itself.
No analytics. No tracking. Your routine. Your data. Yours alone.
You spend all day taking care of everything else.
A face mask is the moment you finally take care of yourself.
We live in a world that never stops asking for more. More effort. More attention. More productivity. Masking is the opposite. It's fifteen minutes where the only thing you need to do is take care of yourself.
The most honest moment of your day is when you look in the mirror. No filters. No lighting tricks. Just you and your skin. We built Masking so that moment, and the care that leads to it, feels calm, safe, and completely effortless.
You don't need to learn skincare the hard way. We already did.
